How We Helped a Men’s Underwear Brand Grow Its Annual Order Value by 15X

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CO-MAN Underwear Manufacturing Team

A professional underwear manufacturing team from CO-MAN with 19 years of experience in men's underwear production, product development, and OEM/ODM manufacturing for global brands.

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NASTY PIG is an e-commerce operator based in the European and American markets, specializing in online sales of premium men’s underwear. Their target customers are men aged 20-45 who value comfort and brand image.

•  Main sales channels: Amazon, independent websites, and other online platforms.

•  Initial annual procurement volume is limited: We are actively seeking reliable and stable OEM manufacturers for men’s underwear.

•  High demand for customization: Requires new products to be launched within a fixed timeframe, cost control, and support for flexible small-batch orders.

Module 1 — Customer Background

For a design-driven brand, manufacturing is about more than price—it requires flexibility, consistency, and continuous product development.

Founded in New York City in 1994, NASTY PIG is a queer men’s fashion and lifestyle brand known for combining underwear, sportswear, bold design, and a strong connection with the LGBTQ+ community.

Unlike a basic underwear buyer, the brand continuously develops distinctive products, colors, fabrics, waistbands, constructions, and seasonal collections. This means its manufacturing partner needs to do more than simply reproduce standard products—it must understand the brand’s design direction and respond efficiently to new development requirements.

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Module 2— Challenges

As the product range expanded, unstable suppliers created greater risks for product launches, quality, and inventory planning.

01. Unstable Quality

Inconsistent sewing, fit, and finishing made it difficult to maintain reliable product standards across different production runs.

02. Unpredictable Lead Times

Production delays could affect seasonal launches, replenishment, marketing plans, and customer expectations.

03. Slow Product Development

Limited fabric updates and weak development support made it harder to respond quickly to new product ideas and market trends.

04. High Supplier Switching Costs

Repeatedly changing factories meant repeating sampling, fit adjustment, communication, and quality verification from the beginning.

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Module 3 — CO-MAN Solution

Our goal was simple: give the brand enough flexibility to develop new ideas while maintaining the consistency needed for long-term growth.

01 — Product Development Support

Our team worked closely with the customer on fabrics, colors, waistbands, construction details, logo applications, labels, packaging, and new product concepts.

Benefit:
Faster development with fewer communication gaps.

02 — Low MOQ From 100 PCS

Smaller initial quantities allowed new styles and colors to be introduced without immediately committing to large-volume production.

Benefit:
Lower inventory risk and greater flexibility when testing new products.

03 — Custom Manufacturing

Fabrics, waistbands, colors, labels, construction details, and packaging could be customized to maintain a consistent and recognizable brand identity.

Benefit:
More product differentiation without managing multiple suppliers.

04 — Quality Control Throughout Production

Key details were checked throughout fabric preparation, cutting, sewing, final inspection, needle detection, and packing rather than relying only on a final QC check.

Benefit:
More stable quality and fewer surprises after bulk production begins.

05 — Responsive Production & Delivery Support

Clear communication across sampling, production, packaging, and logistics helped simplify the sourcing process and improve planning.

Benefit:
A more predictable path from product idea to final delivery.

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Module 4 — Results

From product development to stable production, CO-MAN supported NASTY PIG’s continuous growth with flexible solutions and reliable manufacturing support.

A Partnership Built on Trust, Flexibility, and Consistent Production

Over more than 15 years of cooperation, CO-MAN and NASTY PIG have developed a strong manufacturing partnership based on continuous product development, reliable quality control, and efficient communication.

As the brand expanded its collections, CO-MAN supported new product launches with customized designs, flexible order quantities, and stable production capabilities.

According to CO-MAN’s purchase records, the annual order value increased from approximately $21,505 in 2012 to more than $310,000 in 2025, representing over 15 times growth in cooperation value.

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Module 5 — Conclusion

For a design-driven underwear brand, the right supplier can reduce sourcing risk while creating more room for innovation and growth.

NASTY PIG’s business depends heavily on distinctive design, continuous collection development, and a strong brand identity. Supporting this type of customer therefore requires more than basic production capacity. The brand itself describes its history around fashion, fetish, sportswear, queer identity, and continual collection development.

CO-MAN’s role was to make product development more flexible while keeping manufacturing more predictable. Low MOQ reduced the risk of testing new concepts, customized development supported product differentiation, and consistent quality control helped successful styles move more confidently into repeat production.

Over time, that cooperation expanded from approximately $21,505 in annual order value to more than $310,000, with over 20 SKUs developed together.

We Don’t Just Manufacture Underwear. We Help Brands Build Products They Can Grow With.

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Module 6 — Contact Us

Looking for a Manufacturing Partner for Your Underwear Brand?

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Reach out to us for a free quote and expert advice on your custom underwear needs. We’ll help you find the perfect solution for your brand with CO-MAN

You can also contact us email directly at sally@rubylg.com

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Ready to create your own Underwear collection with CO-MAN? Let us turn your ideas into reality! Please fill in your contact information and customization details on the right, and our professional team will contact you as soon as possible. Let’s embark on your brand journey together!

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Fast delivery, top-notch quality, and endless customization options.

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We will arrange for a specialist to contact you immediately.

Get catalog and quote

We will arrange for a specialist to contact you immediately.