CO-MAN Underwear Team
A senior marketing expert from CO-MAN with 18 years of experience in custom underwear.
NASTY PIG is an e-commerce operator based in the European and American markets, specializing in online sales of premium men’s underwear. Their target customers are men aged 20-45 who value comfort and brand image.
• Main sales channels: Amazon, independent websites, and other online platforms.
• Initial annual procurement volume is limited: We are actively seeking reliable and stable OEM manufacturers for men’s underwear.
• High demand for customization: Requires new products to be launched within a fixed timeframe, cost control, and support for flexible small-batch orders.
Table of contents
Cooperation Challenges and Goals
The difficulties NASTY PIG faced in the initial stages of the collaboration, and the core objectives we needed to address, included:
• Existing OEM manufacturers have unstable delivery times and inconsistent quality, leading to high return rates.
• Fabric updates are slow and cannot keep up with the pace of e-commerce, making it difficult to launch new seasonal products.
• They lack R&D capabilities and cannot meet customers’ planning needs for customized functional products.
• They desire long-term partnerships to reduce the communication and trial-and-error costs associated with finding new suppliers each time.
Low Efficiency.
Solutions provided by CO-MAN
To meet the diverse customization needs of our customers, CO-MAN provides the following customized support services:
Solution Modules | Content |
Dedicated development team support | Dedicated account manager and technical development team assigned, providing monthly new product proposals. |
We offer flexible MOQ (Minimum Order Quantity). | Minimum order quantity is 100 units, suitable for multi-platform trial sales programs. |
1-on-1 Prototyping and Customization Services | We support customers in customizing fabrics, belts, labels, and packaging according to their brand style. |
Fast response for prototyping + delivery time. | Standard models will have samples ready within 3 days, and regular customized models will be shipped within 15 days. |
Quality assurance and after-sales service | We provide a comprehensive factory inspection process and a customer satisfaction follow-up system, reducing communication costs. |
One-Stop Service
CO-MAN helped its clients increase their sales revenue by 15 times
Key Features：
• The annual revenue in 2025 is projected to be nearly $320,000, a 15-fold increase compared to 2012.
• NASTY PIG has designated us as their sole supplier of men’s underwear.
• All data is based on platform purchase records and is authentic and traceable.
• We have collaborated on over 20 SKUs in total, covering different seasons and style preferences.
years | Order Amount (USD) |
2012 | $21505 |
2013 | $89476.15 |
2014 | $127563.12 |
2015 | $130070.45 |
2016 | $156878.37 |
2017 | $175696.8 |
2018 | $181238.45 |
2019 | $189476.15 |
2020 | $209732.2 |
2021 | $217077 |
2022 | $293918.82 |
2023 | $187430.52 |
2024 | $245822.32 |
2025 | $316468.89 |
Sales Figures Display
Business Revenue is Steadily Increasing.
From Sketch to Custom Product
Customer Feedback and Reviews
Testimonial
At CO-MAN, we specialize in helping clients worldwide elevate their brand value through tailored solutions.
Our high-quality, custom men’s underwear has been a key factor in meeting the unique needs of our diverse clientele, ranging from emerging brands to major supermarket wholesalers.
By offering comprehensive services—from design to delivery—we have built lasting trust and delivered exceptional market competitiveness.
Explore our case studies to see how CO-MAN’s expertise in design, craftsmanship, and rapid response can boost your brand’s success.
conclusion—How did we help them increase their sales by 15 times?
Through close collaboration, flexible production planning, and personalized support, we helped the NASTY PIG brand overcome procurement inefficiencies and successfully transform into a high-end men’s underwear brand.
From an initial annual order value of only $21,505 in 2012, NASTY PIG achieved over 15 times growth, reaching over $310,000 by 2025.
This case study demonstrates that choosing the right manufacturing partner and customizing underwear can unlock immense brand potential and lead to long-term business success.
